Austin Trademark Attorneys

Protect What You’ve Built 

Your brand isn’t just how people find you, it’s how they remember you. Whether you’re building a business, launching a product, or growing a creative venture, protecting your brand identity is essential. A strong trademark keeps copycats at bay, builds trust with your audience, and adds lasting value to what you’re creating.

At Rodgers Selvera PLLC, we help clients across Austin and Central Texas register, protect, and enforce trademarks at every stage from early strategy to litigation. While trademarks are governed by federal law, having an Austin trademark attorney who understands the local business landscape and creative culture can give you an edge.

What Is a Trademark and Why It’s Different from Copyright

A trademark is a legal tool that protects the names, logos, slogans, and other brand elements that identify your business in the marketplace. It’s how customers recognize your products or services and how you stop others from confusing or copying your brand.

Trademarks can protect:

• Business names
• Product names
• Logos and symbols
• Taglines and slogans
• Even colors, sounds, or packaging (if they’re distinctive enough)
  

Unlike copyright, which protects creative works, trademarks protect brand identity, which is the way your business presents itself to the world. Trademarks can exist under common law just by using them, but federal registration with the United States Patent and Trademark Office (USPTO) gives you stronger rights and broad protection.

And while the law is federal, having an experienced Austin trademark attorney on your side means you get legal advice that’s rooted in the realities of doing business locally, especially in a fast-growing, brand-savvy city like Austin.

Why Trademark Protection Matters in Austin

Much like the rest of the world, in Austin’s creative and tech economy, your brand is more than a name, it’s a business asset. Launching a food truck on the East Side? Rolling out a SaaS product from a coworking space? Growing an eCommerce brand with national reach? Your trademark is often the first thing people see and the first thing some may try to imitate.

Registering your trademark gives you the legal power to stop competitors from using confusingly similar names or branding. It also makes your brand easier to license, franchise, or sell as your business grows. For startups and established businesses alike, it can be a key piece of long-term value.

On the flip side, if you’re accused of infringing someone else’s trademark (intentionally or not) you’ll want a solid legal defense in place. These cases can move quickly, especially in online markets, and the consequences can be expensive if you wait too long to respond.

At Rodgers Selvera PLLC, we help you get ahead of potential risks so you can build your brand with confidence and enforce your rights when it counts.

Our Trademark Legal Services in Austin

At Rodgers Selvera PLLC, we provide strategic, end-to-end trademark guidance for entrepreneurs, creators, and companies across Austin and Central Texas. Our services cover everything from brand clearance to enforcement and digital protection.

Registration and Ownership

• Comprehensive trademark searches and risk assessment
• USPTO trademark registration and monitoring
• Responses to USPTO office actions
• Trademark portfolio audits and brand protection planning

Licensing and Business Agreements

• Trademark licensing and co-branding agreements
• Assignment and ownership transfer contracts
• Franchise and white-label brand usage agreements
• Joint venture and brand collaboration terms

Enforcement and Disputes

• Cease-and-desist letters and settlement negotiations
• Infringement litigation in federal court
• Defense against trademark claims or lawsuits
• Trademark Trial and Appeal Board (TTAB) proceedings

Online Brand Protection

• Social media takedowns and impersonation claims
• eCommerce and marketplace trademark enforcement
• Domain name disputes and ICANN UDRP complaints
• Brand misuse on digital platforms

Emerging Trademark Issues

• Trademark strategy for NFTs, Web3, and metaverse branding
• Brand protection in AI-generated content and tools

Why Choose Rodgers Selvera PLLC As Your Austin Trademark Attorney and What to Expect

At Rodgers Selvera PLLC, we bring together deep knowledge of federal trademark law with a grounded understanding of Austin’s business, tech, and creative ecosystems. We’ve worked with startups, eCommerce sellers, developers, musicians, designers, and small business owners, each with different goals, timelines, and brand identities to protect.

We don’t do cookie-cutter advice. You get clear communication, responsive service, and smart, personalized strategy from day one. Here’s what you can expect from us:

• Confidential Consultation: We start with a private, no-pressure conversation to learn about your brand, your goals, and any issues you’re facing, from protecting a new name or responding to an infringement threat.
• Legal Review and Strategy: We assess your legal position, identify risks and opportunities, and create an appropriate plan.
• Action: Depending on your needs, we may file a trademark application, respond to a USPTO office action, draft a licensing agreement, send a cease-and-desist, or prepare a litigation response.
• Resolution: Our goal is always to resolve your matter efficiently so you can move forward with your brand protected.

Talk to an Austin Trademark Attorney Today

Your brand is one of your most valuable assets—don’t leave it unprotected. If you’re registering a new mark, responding to a legal notice, or dealing with a potential infringement, the sooner you take action, the better positioned you’ll be to safeguard your business and avoid costly disputes.

At Rodgers Selvera PLLC, we provide straightforward, confidential legal guidance to startups, creators, and businesses throughout Austin and Central Texas. Get quick answers or full legal representation—we’re here to help you move forward with confidence.

Schedule your consultation today and take the first step toward protecting your brand.